A growth agency helps clients build agile brands that thrive in today’s dynamic, disruptive marketplace.
What is A Growth Agency?
The term “growth agency” is a reference to the way traditional media agencies have evolved to serve their clients first and show value for money. Typically they use rapid ideation, data science and test & learn methodologies to grow your business.
A growth agency is a mix of both traditional and non-traditional services, media (digital primarily), sales and technology partner.
The primary focus of a growth agency is to give priority to work centred around helping your company grow.
A growth hacking agency covers you full circle, from inbound marketing to content management.
Simplified, a digital growth agency is a digital marketing, sales and technology partner with a singular focus to help your company grow via digital channels.
In a nutshell, it’s a growth agency’s job to fuse your sales and marketing teams for strategic, targeted, holistic company growth, to generate more leads and close more business.
What does a growth agency do
A growth agency helps clients build agile brands that thrive in today’s dynamic, disruptive marketplace. A true growth agency creates effective strategies, powerful identities, seamless interactions, and memorable experiences to connect people to brands and organisations.
Services provided by a digital growth agency often include:
Research & Strategy
Scrum: An Agile Way To Manage Growth
Scrum is an agile way to manage a project. Those who embrace this don’t just fix the product, they fix the process too.
As your company grows, you need to be in a position to expand and grow easily and painlessly. Especially in smaller companies. For example when you have a small startup, usually roles are quite vague and people generally do whatever it takes to get things done. This is fine in the early days because you need to move fast and deliver, but as you grow this is not a sustainable model.
You will find there will start to be conflict, people stepping on each other’s toes which is only resolved usually by assigning roles and responsibility.
Early in a startup you need one thing. Growth.
Unlike digital marketing agencies of the past that would specialise in a single aspect of digital marketing growth agencies are agile and function on a higher, more holistic level.
A traditional marketer has a very broad focus, and while their skill set is extremely valuable, it is not as necessary in the early phase of a start-up.
SCRUM STRUCTURE OF A GROWTH TEAM
The sprint backlog is a list of tasks identified by the Scrum team to be completed during the Scrumsprint. During the sprint planning meeting, the team selects some number of product backlog items, usually in the form of user stories, and identifies the tasks necessary to complete each user story. Most teams also estimate how many hours each task will take someone on the team to complete.
Daily Scrum is a fixed time, fixed place event that allows Development Team to synchronise and plan work for the next 24 hours based on the amount of work done since the last Daily Scrum. During Daily Scrum, Development Team members explain:
- What did I do yesterday that helped towards Sprint Goal?
- What am I going to do today towards my Sprint Goal?
- What Impediments I see towards accomplishing my Sprint Goal?
Daily Scrum usually lasts for 15 minutes, but can be followed by other meetings for detailed discussions.
The Product Owner should be a person with vision, authority, and availability. The Product Owner is responsible for continuously communicating the vision and priorities to the development team.
It’s sometimes hard for Product Owners to strike the right balance of involvement. Because Scrum values self-organization among teams, a Product Owner must fight the urge to micro-manage. At the same time, Product Owners must be available to answer questions from the team.
The Scrum Master acts as a facilitator for the Product Owner and the team. The Scrum Master does not manage the team. The Scrum Master works to remove any impediments that are obstructing the team from achieving its sprint goals. This helps the team remain creative and productive while making sure its successes are visible to the Product Owner. The Scrum Master also works to advise the Product Owner about how to maximise ROI for the team.
According to Scrum’s founder, “the team is utterly self managing.” The development team is responsible for self organising to complete work.
A Scrum team contains between 3-9 fully dedicated members, ideally in one team room protected from outside distractions.
Each sprint, the team is responsible for determining how it will accomplish the work to be completed. The team has autonomy and responsibility to meet the goals of the sprint.
As a client, what do you choose? You’re looking for some help with branding, so you might go to a Design Agency.
You need to refresh your website, so you might go to a Digital Agency. Who knows whether going to a Creative Agency in the first place would have saved you the bother of going to the first two? What about marketing? Well, a Marketing Agency is where you go, of course. But then the team there proceed to rubbish the decisions you made about your website and complain about the branding being flat. Is there another way of going about things?