User Journey Mapping

Journey Mapping / UX Design

Customers want to experience a single seamless journey across all digital touch points,  We work with you to map out the total customer experience across all touch points between the customer and the organisation, from initial contact to after sales support and repeat purchase.

We take an integrated marketing approach that balances campaigns across channels to align with your business and marketing goals. Recommendations are based on a thorough discovery process, in which we deep dive into your industry and company to identify strengths, opportunities, weaknesses, and threats.

Data, visual communications,  and social story-telling  are at the core of the role we develop for a business and brand. We use this foundation to create clear and actionable plans, which will drive business results.

Enhancing user satisfaction by improving the usability, accessibility, and pleasure provided in the interaction

When we understand the journey users are on, we can identify the best moment to ask them to complete different calls to action. For example, if a user is early in their journey, it may be more appropriate to ask them to sign up for a newsletter than place an order.

A customer journey map helps to identify gaps, points in the customer experience that are disjointed or painful. These might be:

  • Gaps between devices, when a user moves from one device to another;
  • Gaps between departments, where the user might get frustrated.
  • Gaps between channels (for example, where the experience of going from social media to the website could be better).

Let's work together

Staying ahead of the game we bring experience to the table. We assess and implement the most suited Marketing and Analytics technology. We find creative ways to hack organic user acquisition and achieve rapid growth for your business.

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